Pune: Growth Protocol, a blockchain-based marketing infrastructure platform, has officially launched its Layer-1 mainnet on Avalanche, aiming to transform the trillion-dollar digital advertising industry.
Backed by Nazara Technologies and Lysto, the protocol is already witnessing over 150,000 daily active users, underscoring its strong early traction post private testnet rollout.
Growth Protocol introduces a next-generation on-chain advertising model by replacing traditional, opaque ad-tech systems with smart contract-driven, real-time settlement.
This approach drastically improves transparency, optimizes ad spends, and directly rewards users, publishers, and creators through trustless Web3 campaigns.
“We are rerouting value lost to intermediaries back to creators, publishers, and gamers,” said Sadiq Ahamed, Co-Founder of Growth Protocol. “With immutable proof-of-performance and transparent metrics, advertisers finally get the tools they need for accountable, effective campaigns.”
Built for Scale, Powered by Avalanche
Powered by the Avalanche tech stack, the platform ensures sub-second transaction finality and supports over 10,000 transactions per second, enabling high-throughput, fraud-proof marketing campaigns at scale.
“Growth Protocol exemplifies the real-world adoption we envisioned for Avalanche,” said Emin Gün Sirer, Founder and CEO, Ava Labs. “It’s setting a new standard for transparency and efficiency in global digital advertising.”
Strategic Backing from Nazara Technologies
As an early investor, Nazara Technologies—India’s only publicly listed gaming company and a leader in mobile gaming and esports—is already applying Growth Protocol’s on-chain solutions to its marketing strategy.
“Nazara has spent 25 years putting fun into the hands of gamers,” said Nitish Mittersain, Founder and CEO of Nazara. “Now, we’re using Growth Protocol to bring unprecedented trust and efficiency to game marketing—rewarding players and increasing advertiser value.”
Two of Nazara’s popular gaming titles are already live on-chain, demonstrating the protocol’s viability in gamified marketing and real-time user engagement.
Growth Protocol: A Paradigm Shift in Digital Advertising
Growth Protocol eliminates ad intermediaries, enforces radical transparency, and restores sovereign digital identities to users. With its blockchain-powered infrastructure, the protocol empowers brands to run provably fair, efficient, and high-performing ad campaigns—marking a significant shift from traditional ad ecosystems.
As the platform expands, Growth Protocol is positioned to become a foundational layer for on-chain advertising, bridging brands, users, and Web3 applications through measurable, real-time engagement.
